The Martin Parr Project

Background: A Kodak moment is more than a photo—it builds friendships and strengthens family bonds. But with the rise of social media, these moments risked becoming commoditized. Research showed that 55% of Americans felt society was losing touch with what truly matters, while 44% struggled to recognize life’s meaningful moments.

Campaign Idea: Establish Kodak Moments as the champion of everyday moments—sharing real family stories to build brand awareness, spark emotional connections, and inspire people to preserve the beauty of daily life.