2016-2025
Chief Marketing Officer
KODAK MOMENTS
Led a global marketing team responsible for full-funnel programs across B2B, B2C, and D2C channels, both online and offline. Together, we used data-driven insights to identify growth opportunities, engage emerging audiences, and deliver measurable performance outcomes. Partnered closely with product, regional, and sales teams to ensure strategic alignment, impactful marketing, and cohesive execution worldwide.
Global Advertising and Marketing Director
Served as a key architect on a new direct-to-consumer business unit, establishing and staffing the marketing organization across content, social, CRM, media, merchandising, and data management. Launched a brand campaign that boosted unaided awareness 15x and generated $2M in revenue in six months. Centralized content production, cutting global production cycles by 50% and significantly enhancing operational efficiency.
2015-2016
Head of Studio Operations
MINTED
Developed a scalable studio structure aligned with company growth objectives, establishing project planning frameworks and setting cross-functional expectations. Implemented streamlined processes for high-volume content production across CRM, social, and digital to enhance operational efficiency and consistency.
2002-2015
Director of Operations, Associate Partner
GOODBY, SILVERSTEIN & PARTNERS
Collaboratively secured Chevrolet’s global account by developing a comprehensive service and staffing model for Commonwealth, the first joint venture between two global holding companies. Led monthly agency reviews of client P&L and staffing to enhance profitability. Implemented process improvements that generated $1.25M in agency savings, driving operational efficiency.
Group Operations + B2B Account Director
Established an Operations department to manage the scale and timely delivery of Sprint’s integrated campaigns, which inspired an agency-wide Ops model. Created the innovative 'Now Network' site, tracking real-time events, and serving as the cornerstone of a brand campaign that earned the agency its first Titanium & Integrated Gold Lion. Built a new Sprint retail group that scaled to produce over 400 ads weekly while maintaining high creative standards, completing the setup within eight weeks.
Account Director for Saturn
Recruited to lead the integrated advertising and marketing launches for the Saturn ION and Saturn SKY, resulting in industry recognition with a Jay Chiat Award for strategy and an Effie for advertising effectiveness. Established the agency's first diversity group dedicated to Saturn, producing award-winning campaigns for Hispanic, LGBTQ+, and African American markets. Partnered with Google to elevate the digital consumer experience, introducing an innovative one-click at-home test drive feature.
EDUCATION
Saint Mary's College of California
Masters of Business Administration, President's Award 2017
Oakland University
Bachelor of Science, Marketing
University of Oregon
National Student Exchange
CORE COMPETENCIES
Brand Strategy & Management
Integrated Advertising & Marketing
Omnichannel Communications
Data Driven Insights & Results
Building Strong Teams
Relationship Management