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Background: Sprint’s Nextel Direct Connect (NDC) phones delivered essential push-to-talk functionality, widely relied upon in transportation, manufacturing, construction, and public safety. However, post-merger disruption led to increased customer churn and declining brand loyalty among these core users.

Campaign Idea: Celebrate Doers by reintroducing Sprint’s push-to-talk phones as the go-to solution for instant, reliable communication—empowering real-time team connection and efficient workflows for fast-moving, productivity-focused professionals.

Campaign guidelines ensured cohesive, action-focused messaging across agency partners.